Selling Your Million Dollar Home: Luxury House Sun Valley
Selling a luxury house takes special consideration.
Posted: April 28, 2017 by Coldwell Banker Distinctive Properties Sun Valley
Selling a home is never as easy as naming a price, putting it on the market, and walking away with a check - and this is doubly true when it comes to selling luxury homes! Because it is such a popular ski resort and outdoor enthusiast's haven, the Sun Valley/Ketchum area of the Wood River Valley has its fair share of luxury mountain homes. When it comes time to sell your luxury house in Sun Valley/Ketchum, a few extra considerations will need to be made to ensure you’re getting the full value of your home rather than throwing up roadblocks throughout the selling process. Keep the following tips in mind in order to most effectively market and sell your luxury house.
- Price it Properly
This may seem like a bit of a broad statement because it applies to any home going on the market, but it is particularly important to carefully consider your home’s value before it goes on the market, or it could sit for months. The difference in pricing luxury homes for sale comes down to the additional amenities a lower priced home lacks. Because your luxury house may have things like a fully-outfitted movie theater or a multi-lane bowling alley, it’s not quite as simple as matching comparable prices per square foot the way one might with a lower priced home. A real estate agent who specializes in valuing and marketing luxury homes for sale can help you perform a thorough analysis of your home’s features, extra amenities, and location in order to come up with a competitive price. Realtors, like the team at Coldwell Banker Distinctive Properties, who have a history of success selling other million dollar homes will know how to most effectively aggregate all the data, which will often ensure your luxury house sits on the market as little as possible.
- Stage It Well
Staging a home to sell can make all the difference when selling a home - something any HGTV lover will tell you is hammered home time and again. Staging can make all the difference because it allows potential buyers the opportunity to both gauge how much or little can fit in a room, but also to picture themselves in the space. When it comes to staging luxury homes for sale, the process is more art than science; the goal is to make the entire house look homey and inviting while staying anonymous enough that the buyer can walk in and picture themselves in the home. However, when staging a luxury house, this balance also has to create the right lifestyle for your potential buyer. After all, a million dollar house full of college frat house style furnishings will hardly show your home’s true value. Instead, the staging focus should be on creating an idea of the lifestyle your potential buyers will expect in a home of your price.
- Marketing Matters
Have you ever looked through listings of homes for sale and crossed a house off the list because the photos were very obviously taken by an amateur photographer with a digital camera - right down to the date in fluorescent orange in the bottom corner? As is the case with staging, how you market your home can have a huge impact on the way a buyer views your home. Investing in professional photography, videography, and even a virtual tour will show potential luxury house buyers that your home is worth showing off thoroughly and professionally. Often, the photos that appear with a listing are the first glimpse a buyer will have of your luxury home, so it is of great importance that you make a good first impression. In addition, discuss with your real estate agent how your home will be marketed. Open houses, surprisingly, are not as successful when it comes to luxury homes for sale; instead, real estate broker open houses can have more of an impact on your home’s sale. Broker open houses have the added benefit of reducing the number of people who swing by just to ogle with no intention of buying and, in turn, create a bit of mystique around the property that may appeal to potential buyers.
- Focus on the Perks
At the price point your home is expected to sell for, buyers automatically expect that your home will have been cared for and updated before going on the market. A new roof will not be the selling point. Instead, staging, images, and other marketing efforts should be on highlighting the features that make your luxury house unique. Does your luxury house come equipped with an expansive wine cellar? What about indoor/outdoor pools overlooking your million-dollar mountain views? At the luxury house level, those features will attract buyers’ attention more than a remodeled kitchen and new windows (though, of course, those features matter as well).
The Coldwell Banker system has sold more than half of all million dollar homes in the U.S. When it is time to sell your luxury house in Sun Valley/Ketchum, call the Coldwell Banker Distinctive Properties team to get started!
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